User Problem

Muzz has heard from users over the years that the current search filter experience is frustrating owing to the lack of understanding between different premium features. Users are confused about the different functionality between hard and soft filters, which makes it difficult for them to find compatible matches.

Business Problem

Poor understanding of the search filters premium features leads to user frustration, causing a decrease in customer satisfaction and resulting in lower conversion rates.

Competitive Analysis

In evaluating the search filter functionalities of direct competitors, I identified two primary categories. The first consists of platforms that utilize only hard filters, while the second employs a hybrid approach—defaulting to soft filters (preferences) with the option to mark specific criteria as deal-breakers. The latter model allows for more flexible search results, minimizing the risk of overly restrictive filtering. Notably, hard filters are often labelled as "advanced filters" or "deal-breakers," whereas soft filters are typically referred to as "preferences."

Learning From Competitor Research

Through the competitor analysis, I have analysed our search filter features against our competitors. Below are my findings on areas where Muzz excel and where Muzz can improve in comparison to our competitors.

What we do well:

• Have both filters and search priorities to optimise user's potential match

• We order the sections based on its sequence

What we can improve:

• User the same term while describing the same thing

• Use a familiar term current to mainstream apps or websites (Sort by)

• Explain clearly how filter and search priorities work together

• Have a step-by-step approach

User Research

To understand user confusion regarding premium features within the search filter, I conducted interviews with three participants. These sessions provided valuable insights and highlighted several user pain points, which are:

• Feature names and explanation are not clear

• Too many options for order profiles

• Filter pool and reminder

• Assumption between bonus filter and order profiles might be wrong

• Number of bonus filters

• Information overload between sections

• Percentage pill confusion and insufficiency

User Research Analysis

Our previous design left users struggling to understand our premium features. The feature names were inconsistent, and the explanations were ambiguous. Furthermore, the filter classifications were confusing.

With our new design, we have created clear categories for hard and soft filters, enabling user to comprehend the different natures of each. We have also adopted commonly used terminology, icons and straightforward feature introductions to help users understand our premium features in the search filter.